Sales & Marketing
Sales & Marketing
BBA in Sales & Marketing
Bachelors of Business Administration 129 Credits
Liberal Arts and Sciences: 7 Courses*4.5 Credits = 31.5 Credits
- ENG101 The Art of Conversation I
- ENG201 The Art of Conversation II
- COM301 Business Communication
- HUM101 Critical and Creative Thinking Skills
- MTH201 Business Mathematics
- PHL201 Indian Ethos and Mindful Leadership
- PSY202 The Science of Happiness
Core Requirements: Choose any 13 Courses *4.5 Credits = 58.5 Credits
- ACC101 Financial Accounting
- ACC201 Cost and Managerial Accounting
- ECO101 Business Economics
- FIN301 Financial Management I
- HRM201 Human Resource Management
- LAW101 Business Law
- MGT101 Introduction to Business
- MGT202 International Business
- HRM202 Organizational Theory and Behaviour
- MKT101 Sales and Marketing
- OPS201 Production and Operations Management
- MGT203 Design Thinking
- QNT201 Quantitative Methods for Decision Making
- RES201 Research Methods
- TEC201 Management Information Systems
Generic/Open Electives Interdisciplinary: Choose Two - 02 courses* 4.5 Credits= 9 Credits
- UOE100/200/300 Open Electives I
- UOE100/200/300 Open Electives II
Marketing Specialization – 04 Courses* 4.5 Credits= 18 Credits
- MKT301 Business to Business Marketing
- MKT302 Buyer Behaviour
- MKT303 Marketing on the Internet
- MKT304 Marketing Research
Internship (Co-op) – 09 Credits
- CAP400 Capstone
- INT300 Internship/Co-Op
Professional Core Courses 06 certifications 0.5 credits = 03 Credits
- PCC101 Skills for Lifelong Learning
- PCC102 Environmental Science: Corporate Sustainability
- PCC103 Harvard Certification - Ethics at Work
- PCC104 Positive Intelligence
- PCT101 IBM/Microsoft/Others - Choose Any
- PCT102 IBM/Microsoft/Others - Choose Any
Looking for a specific course?
See more of the courses we offer by reviewing the full list of course offerings as a PDF.